Analysing an online article

Find an article from The Observer that has an interesting headline, at least one image and a substantial amount of text (at least 300 words long).

Then, try to find examples to support these statements:

Clearly write your findings in your exercise book  

Language – Compared to other news online, The Observer has a lot of news stories. The focus is political. The layout appears serious and informative. The colours and design appear stylish and professional.

Institution – The Observer was independent until 25 years ago, when The Guardian acquired the newspaper. They have similar values and are two of only three newspapers who supported Labour in the last general election (the other was The Mirror). News is regulated by IPSO or Impress.

Audience – The Observer is read by educated, mid- to high-earning (ABC1), liberal people. They are most likely to vote Labour. 55% of readers are women.

Representation – they present women as empowered, try to show a range of cultures and will obviously support Labour views.

Media Language: Three words to describe the Media Language of The Observer:

1.

2.

3.

Institution: An interesting thing about institution on this webpage is…

Audience: I can tell this is aimed at ________ because…

Representation: The representation of __________ is interesting because…