Media Language - appealing to the audience

1. To begin with, remind yourself of the terminology you can use when discussing magazines. (See Mr Eason's post about this http://mreasonmedia10.blogspot.com/2019/04/magazines-glossary-of-terms.html)


2. Next, identify examples of this on a page from Mojo magazine. Start on the front page and then work your way through the magazine. Make notes of these examples of terminology in your exercise book.

For example: The masthead of the magazine is MOJO. It is written in bold capital letters on the front page. They use the same font every time so that it becomes a recognisable brand.



3. Now, choose any page from the magazine and write about how it appeals to the audience. You must consider:

• images
• content
• headline
• celebrities
• wording
• features
• anything else

For example: The magazine appeals to people who like to purchase vinyl records by including articles about vinyl records. There is a particular article about Flexi-discs, a niche and rare form of record that collectors of records might find particularly interesting. To go along with this, there are images of old records that appear to be from the 1980s or earlier. This suggests that the audience may be interested in older things: they, themselves could be old, or they just like old music...

4. When you have finished this, have a look through the magazine. Write down anything of interest. For example:

• How many adverts are there?
• What is being advertised?
• Which bands have you heard of?
• How long is the longest article?
• How much swearing features in the magazine?
• Is it grouped into different sections?
• etc.