Radio 1 Live Lounge
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Radio must be studied in relation to media industries and media audiences.
Radio 1 Live Lounge reflects the role of Radio 1 within the BBC – to develop public service broadcasting distinctiveness, in part as a response to the political context of criticisms of the BBCs more ‘commercial’ wings. The format reflects the regulatory need for the BBC to foster creativity and innovation. Radio 1 addresses a distinct segment of the BBC’s audience and this is reflected in a distinct mode of address.
Learners must study one complete episode of The BBC Radio One Live Lounge, from September 2017 onwards, chosen by the centre.
The selected radio programme must be a standard episode (not a special feature episode) and include a British artist and content promoting British music, including interviews/chat with the artist.
It is recommended that learners are also made aware of the online content of the BBC Radio One Live Lounge to help further exemplify areas of the media industries and media audiences’ framework.
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TASK: In order to ensure you fully understand the Industrial aspects of this topic, complete the following questions conducting your own research independently.
1. What does the acronym BBC stand for?
2. How is the BBC funded?
3. What is the mission statement of the BBC?
4. What is the mission statement of BBC Radio One?
5. What is the target audience of BBC Radio One?
6. What is Radio One Live Lounge?
7. Make a list of artists who have performed on Live Lounge episodes. What do you notice?
8. How does BBC Radio One Live Lounge use media convergence to reach audiences differently? (How else, other than radio, can you access BBC Radio One Live Lounge).
9. Who regulates BBC Radio One Live Lounge to ensure it adheres to the rules that govern broadcast radio?
10. Who do you think is the niche target audience of BBC Radio One Live Lounge and how does this differ to a normal Radio One broadcast?
TASK: Listen to the Radio One Live Lounge episode:
https://www.bbc.co.uk/sounds/play/p07cdcl8
Answer the following questions:
1. What is the mode of address of the presenter?
2. What other musical artists are referenced and how does this link with the target audience?
3. How does Halsey represent herself? How does she come across?
4. What is the purpose of a Radio One Live Lounge? How does it add to an artist's image?
5. Why would a fan of an artist want to watch or listen to Radio One Live Lounge?
6. Why is Radio One Live Lounge an example of Media Convergence?
7. What is the presenters reaction to the song? Use a quote.
8. Why does the presenter want people to text in?
9. List as many reasons as you can think of for why artist's would want to perform on BBC Radio One Live Lounge.
10. Answer the following question:
How does Radio One Live Lounge appeal to its target audience?
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