Sunday, October 6, 2019
Thursday, June 20, 2019
Further analysis of Halsey's performance
Once you have completed all questions from the previous post, you should conduct a deeper analysis of Halsey's Live Lounge appearance.
Listen again to the episode, which is now available on the BBC website and Sounds app:
https://www.bbc.co.uk/programmes/p07cdcl8
Focus on things that are said and what this suggests about the audience and the representation of the artist.
For example, when she talks about her fans, what does she say about the gifts she receives? What does this show about the audience and how Halsey feels about them?
What are Halsey's interests? What does she talk about? What sort of person do we think she is (based on this appearance)?
Now, watch the performance in the Live Lounge.
https://www.bbc.co.uk/programmes/p07bn5c9
What are the benefits of being able to see the artist performing? Explain how this would appeal to an audience.
For example, they can relate to her more if they can see her. It adds a new dimension and we can see the emotion, what she is wearing and build up a better picture of who the performer is.
Makes notes on the fact that radio is traditionally just something you can hear, but audiences can now watch radio performances too.
Look at how this has been shot. Focus on the types of shot, location, mise-en-scene and explain how these things may appeal to an audience.
For example, there are close up shots of Halsey which allow the audience to feel close to her.
Also, consider what she is wearing, her tattoos, the lighting, what is in the studio, etc.
Listen again to the episode, which is now available on the BBC website and Sounds app:
https://www.bbc.co.uk/programmes/p07cdcl8
Focus on things that are said and what this suggests about the audience and the representation of the artist.
For example, when she talks about her fans, what does she say about the gifts she receives? What does this show about the audience and how Halsey feels about them?
What are Halsey's interests? What does she talk about? What sort of person do we think she is (based on this appearance)?
Now, watch the performance in the Live Lounge.
https://www.bbc.co.uk/programmes/p07bn5c9
What are the benefits of being able to see the artist performing? Explain how this would appeal to an audience.
For example, they can relate to her more if they can see her. It adds a new dimension and we can see the emotion, what she is wearing and build up a better picture of who the performer is.
Makes notes on the fact that radio is traditionally just something you can hear, but audiences can now watch radio performances too.
Look at how this has been shot. Focus on the types of shot, location, mise-en-scene and explain how these things may appeal to an audience.
For example, there are close up shots of Halsey which allow the audience to feel close to her.
Also, consider what she is wearing, her tattoos, the lighting, what is in the studio, etc.
Tuesday, June 18, 2019
Radio 1 Live Lounge
Radio 1 Live Lounge
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Radio must be studied in relation to media industries and media audiences.
Radio 1 Live Lounge reflects the role of Radio 1 within the BBC – to develop public service broadcasting distinctiveness, in part as a response to the political context of criticisms of the BBCs more ‘commercial’ wings. The format reflects the regulatory need for the BBC to foster creativity and innovation. Radio 1 addresses a distinct segment of the BBC’s audience and this is reflected in a distinct mode of address.
Learners must study one complete episode of The BBC Radio One Live Lounge, from September 2017 onwards, chosen by the centre.
The selected radio programme must be a standard episode (not a special feature episode) and include a British artist and content promoting British music, including interviews/chat with the artist.
It is recommended that learners are also made aware of the online content of the BBC Radio One Live Lounge to help further exemplify areas of the media industries and media audiences’ framework.
******
TASK: In order to ensure you fully understand the Industrial aspects of this topic, complete the following questions conducting your own research independently.
1. What does the acronym BBC stand for?
2. How is the BBC funded?
3. What is the mission statement of the BBC?
4. What is the mission statement of BBC Radio One?
5. What is the target audience of BBC Radio One?
6. What is Radio One Live Lounge?
7. Make a list of artists who have performed on Live Lounge episodes. What do you notice?
8. How does BBC Radio One Live Lounge use media convergence to reach audiences differently? (How else, other than radio, can you access BBC Radio One Live Lounge).
9. Who regulates BBC Radio One Live Lounge to ensure it adheres to the rules that govern broadcast radio?
10. Who do you think is the niche target audience of BBC Radio One Live Lounge and how does this differ to a normal Radio One broadcast?
TASK: Listen to the Radio One Live Lounge episode:
https://www.bbc.co.uk/sounds/play/p07cdcl8
Answer the following questions:
1. What is the mode of address of the presenter?
2. What other musical artists are referenced and how does this link with the target audience?
3. How does Halsey represent herself? How does she come across?
4. What is the purpose of a Radio One Live Lounge? How does it add to an artist's image?
5. Why would a fan of an artist want to watch or listen to Radio One Live Lounge?
6. Why is Radio One Live Lounge an example of Media Convergence?
7. What is the presenters reaction to the song? Use a quote.
8. Why does the presenter want people to text in?
9. List as many reasons as you can think of for why artist's would want to perform on BBC Radio One Live Lounge.
10. Answer the following question:
How does Radio One Live Lounge appeal to its target audience?
Monday, June 3, 2019
Little Mix - Black Magic
You could be asked to write about the media language, audience or representation for the music videos.
Task One:
Choose any camera angle and explain why it has been used.
For example: The establishing shot is of a school building to allow the viewer to know that this is set in a school. This will appeal to a younger audience who may still be at school. The building seems to be an American style school, which will appeal to American fans but might also seem exotic to a British audience.
Task Two:
Comment on the mise-en-scene choices.
For example: At the start of the video, the girls from the band are wearing glasses and have their hair tied up. This is to inform the audience that they are geeky, or hard-working unpopular pupils. A stereotype has been created by using conventions associated with geeks.
Task Three:
Suggest who this video is aimed at with reasons to support your answer.
For example: This video is set in a school and so therefore would appeal to young people who attend school. The band are all girls so therefore...
(Try to come up with as many reasons as you can to suggest who the audience might be)
Task Four:
How are the following groups represented in the video? Give reasons to support your answer.
Note: These might be complex and there may not always be one answer...
Task Five:
Answer the following exam style question:
Explain how and why music videos use particular representations. Refer to the music videos you have studied in your answer. [10]
Task One:
Choose any camera angle and explain why it has been used.
For example: The establishing shot is of a school building to allow the viewer to know that this is set in a school. This will appeal to a younger audience who may still be at school. The building seems to be an American style school, which will appeal to American fans but might also seem exotic to a British audience.
Task Two:
Comment on the mise-en-scene choices.
For example: At the start of the video, the girls from the band are wearing glasses and have their hair tied up. This is to inform the audience that they are geeky, or hard-working unpopular pupils. A stereotype has been created by using conventions associated with geeks.
Task Three:
Suggest who this video is aimed at with reasons to support your answer.
For example: This video is set in a school and so therefore would appeal to young people who attend school. The band are all girls so therefore...
(Try to come up with as many reasons as you can to suggest who the audience might be)
Task Four:
How are the following groups represented in the video? Give reasons to support your answer.
Note: These might be complex and there may not always be one answer...
- girls (e.g. their appearance matters... This becomes apparent when the girls are given more attention after their appearance changes...)
- boys (e.g. are easily controlled by women/are strong and independent/can be whatever they want to be...)
- popular and attractive teenagers
- unpopular and geeky-looking teenagers
- teachers
- disabled people
- overweight people
- people from ethnic minorities (non-white)
Task Five:
Answer the following exam style question:
Explain how and why music videos use particular representations. Refer to the music videos you have studied in your answer. [10]
Monday, May 20, 2019
Media Language - appealing to the audience
1. To begin with, remind yourself of the terminology you can use when discussing magazines. (See Mr Eason's post about this http://mreasonmedia10.blogspot.com/2019/04/magazines-glossary-of-terms.html)
2. Next, identify examples of this on a page from Mojo magazine. Start on the front page and then work your way through the magazine. Make notes of these examples of terminology in your exercise book.
For example: The masthead of the magazine is MOJO. It is written in bold capital letters on the front page. They use the same font every time so that it becomes a recognisable brand.
3. Now, choose any page from the magazine and write about how it appeals to the audience. You must consider:
2. Next, identify examples of this on a page from Mojo magazine. Start on the front page and then work your way through the magazine. Make notes of these examples of terminology in your exercise book.
For example: The masthead of the magazine is MOJO. It is written in bold capital letters on the front page. They use the same font every time so that it becomes a recognisable brand.
3. Now, choose any page from the magazine and write about how it appeals to the audience. You must consider:
- images
- content
- headline
- celebrities
- wording
- features
- anything else
For example: The magazine appeals to people who like to purchase vinyl records by including articles about vinyl records. There is a particular article about Flexi-discs, a niche and rare form of record that collectors of records might find particularly interesting. To go along with this, there are images of old records that appear to be from the 1980s or earlier. This suggests that the audience may be interested in older things: they, themselves could be old, or they just like old music...
4. When you have finished this, have a look through the magazine. Write down anything of interest. For example:
- How many adverts are there?
- What is being advertised?
- Which bands have you heard of?
- How long is the longest article?
- How much swearing features in the magazine?
- Is it grouped into different sections?
- etc.
Thursday, May 16, 2019
Appealing to Mojo's audience
A question you might be asked in the exam would be something like: Explain how and why magazines appeal to different audiences. Refer to Mojo magazine to support your answer.
To do this, firstly, you will need to identify who the audience are for Mojo magazine. You will also need to understand:
Mojo magazine is mainly read by males, with an average age of 41. They like classic rock music and take their music seriously. They value craftsmanship, quality music, substance over aesthetics, but it still needs to look stylish and cool.
They will see themselves as musical experts, so do not want to be patronised. There will be references to shared knowledge about things they already know.
EXTENSION TASK: Write anything else you can tell about the average Mojo reader:
THE MOJO READER DAVE, 42, is a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major event in his life so far and continues to define him. A child of the ‘70s, he missed out on punk but admires its confrontational spirit, which inspired the likes of THE SMITHS and the indie music that he listened to in his teenage years. As he entered his twenties, he also began to explore the most timeless, enduring rock bands – THE BEATLES, DYLAN, BOWIE, PINK FLOYD, LED ZEPPELIN, NEIL YOUNG and THE ROLLING STONES.
Dave continues to seek out the best in modern music, baulking at his daughter’s love of manufactured pop and yet enthusiastically sharing his son’s burgeoning interest in bands like the ARCTIC MONKEYS. A worldly-wise, well-read man, these days he is thrilled when he hears new folk music or the latest African outpouring. While he believes vinyl is the most authentic of music formats (51% of MOJO’s audience listen to music this way), he still values CDs. He will often want to listen to his favourite bands in his car or at home on his CD player, with friends and family. CD is still king for Dave and his fellow MOJO readers, with 77% regularly listening to them.
Dave has grown to become a frequent user of streaming services too (43% of MOJO readers use streaming services as a music source). Listening to music through SPOTIFY, YOUTUBE or AMAZON MUSIC simply encourages him to buy more music that he’s heard, on CD and vinyl. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to ‘60s garage punk and even the latest in bedroom electronica. A heavy gig-goer and massive fan of live music (71% of MOJO readers have been to a live-music gig in the last year) these days he prefers the more ‘boutique’ festival experience of LATITUDE or GREEN MAN, which often have the mix of old and new music that Dave most appreciates. A few years ago he discovered THE WAR ON DRUGS in MOJO and, through his journey discovering new and exciting music, he recommended the band’s Lost In The Dream album to all his friends and a few colleagues at work. He feels proud now that the band have won a Grammy award. Besides the latest WAR ON DRUGS album, other recent purchases include LCD SOUNDSYSTEM’S AMERICAN DREAM and ROBERT PLANT’S CARRY FIRE.
Taken from: https://www.bauermedia.co.uk/uploads/jTHJtNqMlIvTPAms.pdf
Now, you need to find examples of how they are appealed to.
Looking at the contents page, what specific examples of all of this can you see?
TASK:
How do the pages in Mojo magazine appeal to the reader?
The contents page appeals to the reader through...
(Write about the content, the phrasing, the references, the colours, the images, anything else.)
TASK:
Using another page from the magazine, can you see other ways that this appeals to the audience?
TASK:
Write up your notes from today's lesson in your exercise book.
Use these sentence starters to help you if you are unsure:
To do this, firstly, you will need to identify who the audience are for Mojo magazine. You will also need to understand:
- What are their wants and needs?
- How do they expect to be addressed?
- What content do they expect to find?
- What features will appeal to them?
Mojo magazine is mainly read by males, with an average age of 41. They like classic rock music and take their music seriously. They value craftsmanship, quality music, substance over aesthetics, but it still needs to look stylish and cool.
They will see themselves as musical experts, so do not want to be patronised. There will be references to shared knowledge about things they already know.
EXTENSION TASK: Write anything else you can tell about the average Mojo reader:
THE MOJO READER DAVE, 42, is a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major event in his life so far and continues to define him. A child of the ‘70s, he missed out on punk but admires its confrontational spirit, which inspired the likes of THE SMITHS and the indie music that he listened to in his teenage years. As he entered his twenties, he also began to explore the most timeless, enduring rock bands – THE BEATLES, DYLAN, BOWIE, PINK FLOYD, LED ZEPPELIN, NEIL YOUNG and THE ROLLING STONES.
Dave continues to seek out the best in modern music, baulking at his daughter’s love of manufactured pop and yet enthusiastically sharing his son’s burgeoning interest in bands like the ARCTIC MONKEYS. A worldly-wise, well-read man, these days he is thrilled when he hears new folk music or the latest African outpouring. While he believes vinyl is the most authentic of music formats (51% of MOJO’s audience listen to music this way), he still values CDs. He will often want to listen to his favourite bands in his car or at home on his CD player, with friends and family. CD is still king for Dave and his fellow MOJO readers, with 77% regularly listening to them.
Dave has grown to become a frequent user of streaming services too (43% of MOJO readers use streaming services as a music source). Listening to music through SPOTIFY, YOUTUBE or AMAZON MUSIC simply encourages him to buy more music that he’s heard, on CD and vinyl. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to ‘60s garage punk and even the latest in bedroom electronica. A heavy gig-goer and massive fan of live music (71% of MOJO readers have been to a live-music gig in the last year) these days he prefers the more ‘boutique’ festival experience of LATITUDE or GREEN MAN, which often have the mix of old and new music that Dave most appreciates. A few years ago he discovered THE WAR ON DRUGS in MOJO and, through his journey discovering new and exciting music, he recommended the band’s Lost In The Dream album to all his friends and a few colleagues at work. He feels proud now that the band have won a Grammy award. Besides the latest WAR ON DRUGS album, other recent purchases include LCD SOUNDSYSTEM’S AMERICAN DREAM and ROBERT PLANT’S CARRY FIRE.
Taken from: https://www.bauermedia.co.uk/uploads/jTHJtNqMlIvTPAms.pdf
Now, you need to find examples of how they are appealed to.
Looking at the contents page, what specific examples of all of this can you see?
TASK:
How do the pages in Mojo magazine appeal to the reader?
The contents page appeals to the reader through...
(Write about the content, the phrasing, the references, the colours, the images, anything else.)
TASK:
Using another page from the magazine, can you see other ways that this appeals to the audience?
TASK:
Write up your notes from today's lesson in your exercise book.
Use these sentence starters to help you if you are unsure:
- The average reader of Mojo is...
- The average reader will like...
- The magazine appeals to them through...
- The most effective way the reader is appealed to is...
Wednesday, May 15, 2019
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