Sunday, October 6, 2019
Thursday, June 20, 2019
Further analysis of Halsey's performance
Once you have completed all questions from the previous post, you should conduct a deeper analysis of Halsey's Live Lounge appearance.
Listen again to the episode, which is now available on the BBC website and Sounds app:
https://www.bbc.co.uk/programmes/p07cdcl8
Focus on things that are said and what this suggests about the audience and the representation of the artist.
For example, when she talks about her fans, what does she say about the gifts she receives? What does this show about the audience and how Halsey feels about them?
What are Halsey's interests? What does she talk about? What sort of person do we think she is (based on this appearance)?
Now, watch the performance in the Live Lounge.
https://www.bbc.co.uk/programmes/p07bn5c9
What are the benefits of being able to see the artist performing? Explain how this would appeal to an audience.
For example, they can relate to her more if they can see her. It adds a new dimension and we can see the emotion, what she is wearing and build up a better picture of who the performer is.
Makes notes on the fact that radio is traditionally just something you can hear, but audiences can now watch radio performances too.
Look at how this has been shot. Focus on the types of shot, location, mise-en-scene and explain how these things may appeal to an audience.
For example, there are close up shots of Halsey which allow the audience to feel close to her.
Also, consider what she is wearing, her tattoos, the lighting, what is in the studio, etc.
Listen again to the episode, which is now available on the BBC website and Sounds app:
https://www.bbc.co.uk/programmes/p07cdcl8
Focus on things that are said and what this suggests about the audience and the representation of the artist.
For example, when she talks about her fans, what does she say about the gifts she receives? What does this show about the audience and how Halsey feels about them?
What are Halsey's interests? What does she talk about? What sort of person do we think she is (based on this appearance)?
Now, watch the performance in the Live Lounge.
https://www.bbc.co.uk/programmes/p07bn5c9
What are the benefits of being able to see the artist performing? Explain how this would appeal to an audience.
For example, they can relate to her more if they can see her. It adds a new dimension and we can see the emotion, what she is wearing and build up a better picture of who the performer is.
Makes notes on the fact that radio is traditionally just something you can hear, but audiences can now watch radio performances too.
Look at how this has been shot. Focus on the types of shot, location, mise-en-scene and explain how these things may appeal to an audience.
For example, there are close up shots of Halsey which allow the audience to feel close to her.
Also, consider what she is wearing, her tattoos, the lighting, what is in the studio, etc.
Tuesday, June 18, 2019
Radio 1 Live Lounge
Radio 1 Live Lounge
******
Radio must be studied in relation to media industries and media audiences.
Radio 1 Live Lounge reflects the role of Radio 1 within the BBC – to develop public service broadcasting distinctiveness, in part as a response to the political context of criticisms of the BBCs more ‘commercial’ wings. The format reflects the regulatory need for the BBC to foster creativity and innovation. Radio 1 addresses a distinct segment of the BBC’s audience and this is reflected in a distinct mode of address.
Learners must study one complete episode of The BBC Radio One Live Lounge, from September 2017 onwards, chosen by the centre.
The selected radio programme must be a standard episode (not a special feature episode) and include a British artist and content promoting British music, including interviews/chat with the artist.
It is recommended that learners are also made aware of the online content of the BBC Radio One Live Lounge to help further exemplify areas of the media industries and media audiences’ framework.
******
TASK: In order to ensure you fully understand the Industrial aspects of this topic, complete the following questions conducting your own research independently.
1. What does the acronym BBC stand for?
2. How is the BBC funded?
3. What is the mission statement of the BBC?
4. What is the mission statement of BBC Radio One?
5. What is the target audience of BBC Radio One?
6. What is Radio One Live Lounge?
7. Make a list of artists who have performed on Live Lounge episodes. What do you notice?
8. How does BBC Radio One Live Lounge use media convergence to reach audiences differently? (How else, other than radio, can you access BBC Radio One Live Lounge).
9. Who regulates BBC Radio One Live Lounge to ensure it adheres to the rules that govern broadcast radio?
10. Who do you think is the niche target audience of BBC Radio One Live Lounge and how does this differ to a normal Radio One broadcast?
TASK: Listen to the Radio One Live Lounge episode:
https://www.bbc.co.uk/sounds/play/p07cdcl8
Answer the following questions:
1. What is the mode of address of the presenter?
2. What other musical artists are referenced and how does this link with the target audience?
3. How does Halsey represent herself? How does she come across?
4. What is the purpose of a Radio One Live Lounge? How does it add to an artist's image?
5. Why would a fan of an artist want to watch or listen to Radio One Live Lounge?
6. Why is Radio One Live Lounge an example of Media Convergence?
7. What is the presenters reaction to the song? Use a quote.
8. Why does the presenter want people to text in?
9. List as many reasons as you can think of for why artist's would want to perform on BBC Radio One Live Lounge.
10. Answer the following question:
How does Radio One Live Lounge appeal to its target audience?
Monday, June 3, 2019
Little Mix - Black Magic
You could be asked to write about the media language, audience or representation for the music videos.
Task One:
Choose any camera angle and explain why it has been used.
For example: The establishing shot is of a school building to allow the viewer to know that this is set in a school. This will appeal to a younger audience who may still be at school. The building seems to be an American style school, which will appeal to American fans but might also seem exotic to a British audience.
Task Two:
Comment on the mise-en-scene choices.
For example: At the start of the video, the girls from the band are wearing glasses and have their hair tied up. This is to inform the audience that they are geeky, or hard-working unpopular pupils. A stereotype has been created by using conventions associated with geeks.
Task Three:
Suggest who this video is aimed at with reasons to support your answer.
For example: This video is set in a school and so therefore would appeal to young people who attend school. The band are all girls so therefore...
(Try to come up with as many reasons as you can to suggest who the audience might be)
Task Four:
How are the following groups represented in the video? Give reasons to support your answer.
Note: These might be complex and there may not always be one answer...
Task Five:
Answer the following exam style question:
Explain how and why music videos use particular representations. Refer to the music videos you have studied in your answer. [10]
Task One:
Choose any camera angle and explain why it has been used.
For example: The establishing shot is of a school building to allow the viewer to know that this is set in a school. This will appeal to a younger audience who may still be at school. The building seems to be an American style school, which will appeal to American fans but might also seem exotic to a British audience.
Task Two:
Comment on the mise-en-scene choices.
For example: At the start of the video, the girls from the band are wearing glasses and have their hair tied up. This is to inform the audience that they are geeky, or hard-working unpopular pupils. A stereotype has been created by using conventions associated with geeks.
Task Three:
Suggest who this video is aimed at with reasons to support your answer.
For example: This video is set in a school and so therefore would appeal to young people who attend school. The band are all girls so therefore...
(Try to come up with as many reasons as you can to suggest who the audience might be)
Task Four:
How are the following groups represented in the video? Give reasons to support your answer.
Note: These might be complex and there may not always be one answer...
- girls (e.g. their appearance matters... This becomes apparent when the girls are given more attention after their appearance changes...)
- boys (e.g. are easily controlled by women/are strong and independent/can be whatever they want to be...)
- popular and attractive teenagers
- unpopular and geeky-looking teenagers
- teachers
- disabled people
- overweight people
- people from ethnic minorities (non-white)
Task Five:
Answer the following exam style question:
Explain how and why music videos use particular representations. Refer to the music videos you have studied in your answer. [10]
Monday, May 20, 2019
Media Language - appealing to the audience
1. To begin with, remind yourself of the terminology you can use when discussing magazines. (See Mr Eason's post about this http://mreasonmedia10.blogspot.com/2019/04/magazines-glossary-of-terms.html)
2. Next, identify examples of this on a page from Mojo magazine. Start on the front page and then work your way through the magazine. Make notes of these examples of terminology in your exercise book.
For example: The masthead of the magazine is MOJO. It is written in bold capital letters on the front page. They use the same font every time so that it becomes a recognisable brand.
3. Now, choose any page from the magazine and write about how it appeals to the audience. You must consider:
2. Next, identify examples of this on a page from Mojo magazine. Start on the front page and then work your way through the magazine. Make notes of these examples of terminology in your exercise book.
For example: The masthead of the magazine is MOJO. It is written in bold capital letters on the front page. They use the same font every time so that it becomes a recognisable brand.
3. Now, choose any page from the magazine and write about how it appeals to the audience. You must consider:
- images
- content
- headline
- celebrities
- wording
- features
- anything else
For example: The magazine appeals to people who like to purchase vinyl records by including articles about vinyl records. There is a particular article about Flexi-discs, a niche and rare form of record that collectors of records might find particularly interesting. To go along with this, there are images of old records that appear to be from the 1980s or earlier. This suggests that the audience may be interested in older things: they, themselves could be old, or they just like old music...
4. When you have finished this, have a look through the magazine. Write down anything of interest. For example:
- How many adverts are there?
- What is being advertised?
- Which bands have you heard of?
- How long is the longest article?
- How much swearing features in the magazine?
- Is it grouped into different sections?
- etc.
Thursday, May 16, 2019
Appealing to Mojo's audience
A question you might be asked in the exam would be something like: Explain how and why magazines appeal to different audiences. Refer to Mojo magazine to support your answer.
To do this, firstly, you will need to identify who the audience are for Mojo magazine. You will also need to understand:
Mojo magazine is mainly read by males, with an average age of 41. They like classic rock music and take their music seriously. They value craftsmanship, quality music, substance over aesthetics, but it still needs to look stylish and cool.
They will see themselves as musical experts, so do not want to be patronised. There will be references to shared knowledge about things they already know.
EXTENSION TASK: Write anything else you can tell about the average Mojo reader:
THE MOJO READER DAVE, 42, is a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major event in his life so far and continues to define him. A child of the ‘70s, he missed out on punk but admires its confrontational spirit, which inspired the likes of THE SMITHS and the indie music that he listened to in his teenage years. As he entered his twenties, he also began to explore the most timeless, enduring rock bands – THE BEATLES, DYLAN, BOWIE, PINK FLOYD, LED ZEPPELIN, NEIL YOUNG and THE ROLLING STONES.
Dave continues to seek out the best in modern music, baulking at his daughter’s love of manufactured pop and yet enthusiastically sharing his son’s burgeoning interest in bands like the ARCTIC MONKEYS. A worldly-wise, well-read man, these days he is thrilled when he hears new folk music or the latest African outpouring. While he believes vinyl is the most authentic of music formats (51% of MOJO’s audience listen to music this way), he still values CDs. He will often want to listen to his favourite bands in his car or at home on his CD player, with friends and family. CD is still king for Dave and his fellow MOJO readers, with 77% regularly listening to them.
Dave has grown to become a frequent user of streaming services too (43% of MOJO readers use streaming services as a music source). Listening to music through SPOTIFY, YOUTUBE or AMAZON MUSIC simply encourages him to buy more music that he’s heard, on CD and vinyl. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to ‘60s garage punk and even the latest in bedroom electronica. A heavy gig-goer and massive fan of live music (71% of MOJO readers have been to a live-music gig in the last year) these days he prefers the more ‘boutique’ festival experience of LATITUDE or GREEN MAN, which often have the mix of old and new music that Dave most appreciates. A few years ago he discovered THE WAR ON DRUGS in MOJO and, through his journey discovering new and exciting music, he recommended the band’s Lost In The Dream album to all his friends and a few colleagues at work. He feels proud now that the band have won a Grammy award. Besides the latest WAR ON DRUGS album, other recent purchases include LCD SOUNDSYSTEM’S AMERICAN DREAM and ROBERT PLANT’S CARRY FIRE.
Taken from: https://www.bauermedia.co.uk/uploads/jTHJtNqMlIvTPAms.pdf
Now, you need to find examples of how they are appealed to.
Looking at the contents page, what specific examples of all of this can you see?
TASK:
How do the pages in Mojo magazine appeal to the reader?
The contents page appeals to the reader through...
(Write about the content, the phrasing, the references, the colours, the images, anything else.)
TASK:
Using another page from the magazine, can you see other ways that this appeals to the audience?
TASK:
Write up your notes from today's lesson in your exercise book.
Use these sentence starters to help you if you are unsure:
To do this, firstly, you will need to identify who the audience are for Mojo magazine. You will also need to understand:
- What are their wants and needs?
- How do they expect to be addressed?
- What content do they expect to find?
- What features will appeal to them?
Mojo magazine is mainly read by males, with an average age of 41. They like classic rock music and take their music seriously. They value craftsmanship, quality music, substance over aesthetics, but it still needs to look stylish and cool.
They will see themselves as musical experts, so do not want to be patronised. There will be references to shared knowledge about things they already know.
EXTENSION TASK: Write anything else you can tell about the average Mojo reader:
THE MOJO READER DAVE, 42, is a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major event in his life so far and continues to define him. A child of the ‘70s, he missed out on punk but admires its confrontational spirit, which inspired the likes of THE SMITHS and the indie music that he listened to in his teenage years. As he entered his twenties, he also began to explore the most timeless, enduring rock bands – THE BEATLES, DYLAN, BOWIE, PINK FLOYD, LED ZEPPELIN, NEIL YOUNG and THE ROLLING STONES.
Dave continues to seek out the best in modern music, baulking at his daughter’s love of manufactured pop and yet enthusiastically sharing his son’s burgeoning interest in bands like the ARCTIC MONKEYS. A worldly-wise, well-read man, these days he is thrilled when he hears new folk music or the latest African outpouring. While he believes vinyl is the most authentic of music formats (51% of MOJO’s audience listen to music this way), he still values CDs. He will often want to listen to his favourite bands in his car or at home on his CD player, with friends and family. CD is still king for Dave and his fellow MOJO readers, with 77% regularly listening to them.
Dave has grown to become a frequent user of streaming services too (43% of MOJO readers use streaming services as a music source). Listening to music through SPOTIFY, YOUTUBE or AMAZON MUSIC simply encourages him to buy more music that he’s heard, on CD and vinyl. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to ‘60s garage punk and even the latest in bedroom electronica. A heavy gig-goer and massive fan of live music (71% of MOJO readers have been to a live-music gig in the last year) these days he prefers the more ‘boutique’ festival experience of LATITUDE or GREEN MAN, which often have the mix of old and new music that Dave most appreciates. A few years ago he discovered THE WAR ON DRUGS in MOJO and, through his journey discovering new and exciting music, he recommended the band’s Lost In The Dream album to all his friends and a few colleagues at work. He feels proud now that the band have won a Grammy award. Besides the latest WAR ON DRUGS album, other recent purchases include LCD SOUNDSYSTEM’S AMERICAN DREAM and ROBERT PLANT’S CARRY FIRE.
Taken from: https://www.bauermedia.co.uk/uploads/jTHJtNqMlIvTPAms.pdf
Now, you need to find examples of how they are appealed to.
Looking at the contents page, what specific examples of all of this can you see?
TASK:
How do the pages in Mojo magazine appeal to the reader?
The contents page appeals to the reader through...
(Write about the content, the phrasing, the references, the colours, the images, anything else.)
TASK:
Using another page from the magazine, can you see other ways that this appeals to the audience?
TASK:
Write up your notes from today's lesson in your exercise book.
Use these sentence starters to help you if you are unsure:
- The average reader of Mojo is...
- The average reader will like...
- The magazine appeals to them through...
- The most effective way the reader is appealed to is...
Wednesday, May 15, 2019
Tuesday, April 30, 2019
Revising for The Lego Movie Assessment
1. Use the links below to revise The Lego Movie. Complete the tasks on these pages.
http://mreasonmedia11.blogspot.com/2019/02/revision-lego-movie.html
http://mreasonmedia11.blogspot.com/2018/01/media-industries-ownership-and-control.html
2. Look at previous posts about The Lego Movie on this blog. Complete any tasks you may have missed.
3. Look at any notes on The Lego Movie in your book.
http://mreasonmedia11.blogspot.com/2019/02/revision-lego-movie.html
http://mreasonmedia11.blogspot.com/2018/01/media-industries-ownership-and-control.html
2. Look at previous posts about The Lego Movie on this blog. Complete any tasks you may have missed.
3. Look at any notes on The Lego Movie in your book.
- Ensure that all of the posters are annotated.
- Respond to any feedback that has not yet been addressed.
Monday, March 4, 2019
Tuesday, February 26, 2019
The Lego Movie
TASK: Use the internet to discover the answers to the following questions; ensure you write down the questions or answer in full sentences in your book. Below is a good website to begin with.- When was The Lego Movie released?
- What are the names of the production companies who produced it?
- How much the film cost to be produced?
- How much profit did it make for the production company?
- Who conceived the idea to create the film, The Lego Movie?
- Who wrote and directed the film and what other major films have they been involved with?
- Which company distributed the film?
- Which organisation 'age rates' video games in the UK?
TASK 3: For each intertextual reference, try to identify the audience for that character or icon.
TASK 4: When you have all the above information, answer the following questions:
- Why do you think the Lego Movie was so successful?
- How did the film appeal to a wide audience? Refer to specific details within the film and explain your reasons.
- The Lego Movie soon released a Video Game after the film; why do you think this is? Give two reasons.
Monday, February 11, 2019
Representing Historical Contexts
Explain how broadsheet newspapers reflect the time and historical contexts in which they were published.
There are a number of ways in which newspapers reflect their historical contexts, in the way these contexts influence their producers, their audiences and the world that they represent through their news stories.Britain in the 1960s was a more patriarchal society and this meant most journalists were men, that audiences expected patriarchal representations, and the mostly political news that featured on the front pages was about powerful political figures - nearly all men. Only one female politician - Mrs Castle - features in the three front pages below.
Britain is becoming a multicultural society in the 1960s but still saw itself as white, and race relations as a 'problem'. What stories in these front pages reflect that tension in British society? The newspaper is trying to be liberal on 'race issues' but still presents a very white point of view.
There is much less marketing and little news about celebrities compared to today, showing less development of celebrity culture and consumerism in the 1960s.
The Cold War is reflected in articles about Russian spy planes, Russian spies and the Vietnam War. This shows the importance of this historical conflict at the time.
Look closely at the articles in the historic newspapers to understand more about the time they were written.
Click on each image to find an electronic copy of the newspaper that you can easily read. Read each article and then answer the questions. The answers are designed to help you write an exam-style answer in your book. You can type your answer, using a Word document entitled historic newspaper analysis, (you need to email it to your teacher by the end of today's lesson t.eccles@lutterworthcollege.com).
Questions:
- Read the main articles on each newspaper and consider what each one is in turn. Make a list of the articles with a short explanation of what topic they are covering.
- Look at how ethnic groups are represented in all three newspapers. Comment on what this shows about the multicultural Britain of the 1960s in comparison with the multicultural Britain of 2019.
- Look at how women are represented in all three newspapers. Comment on what this shows about women at the time.
- How much coverage is there of celebrities. Why do you think this is?
- What do the newspapers say about historic conflicts that were happening during the 1960s? How are they being reported in a different way to contemporary conflicts in 2019?
- How do the adverts reflect the time the newspapers were published?
Wednesday 30th October 1968
Monday 30th October 1966
Wednesday, January 30, 2019
Analysing an online article
Find an article from The Observer that has an interesting headline, at least one image and a substantial amount of text (at least 300 words long).
Then, try to find examples to support these statements:
Clearly write your findings in your exercise book
Language
– Compared to other news online, The Observer has a lot of news stories. The
focus is political. The layout appears serious and informative. The colours and
design appear stylish and professional.
Institution
– The Observer was independent until 25 years ago, when The Guardian acquired
the newspaper. They have similar values and are two of only three newspapers
who supported Labour in the last general election (the other was The Mirror).
News is regulated by IPSO or Impress.
Audience
– The Observer is read by educated, mid- to high-earning (ABC1), liberal
people. They are most likely to vote Labour. 55% of readers are women.
Representation
– they present women as empowered, try to show a range of cultures and will
obviously support Labour views.
Media
Language: Three words to describe the Media Language of The Observer:
1.
2.
3.
Institution:
An interesting thing about institution on this webpage is…
Audience:
I can tell this is aimed at ________ because…
Representation:
The representation of __________ is interesting because…
Tuesday, January 22, 2019
The Observer Online
Answer the following questions:
1. What similarities and differences can you spot between the physical newspaper front cover and the Observer homepage? Consider:
- headlines
- pictures
- articles
- messages and values
2. How would you describe the layout of the page? How does this differ from a physical newspaper? How easy is it to navigate?
3. What types of stories feature on the homepage? How many involve politics? How many involve social issues? How many articles are devoted to sport, lifestyle, culture, etc.?
EXTENDED TASK:
Choose an article to read.
Copy the headline into your book.
Summarise what the article is about.
Pick out 2-3 key phrases from the article. Explain why you have chosen them.
Find examples of opinion or bias.
How are images used? Describe them and explain their effect
Monday, January 7, 2019
News: Analysis of print and online editions of the Observer
The Observer
The Observer is a UK-based National Sunday newspaper. It is published in two different ways, as a traditional printed newspaper format and online.
Print out a copy of the printed version below and stick into your books.
Task 1:
Using the News Glossary, label as many conventions as you can around the image in your book.
Refer back to the BBC News Media Review 2018 to help you think about the impact of technology on the newspaper industry.
Task 2:
Working in pairs, you need to create a presentation, using whatever software or method you like, based on the following questions. Credits are awarded for a combination of the quality of written analysis and the clarity and creativity of the presentation.
Click on The Observer to find the newspaper website.
1. Media Industry
Who publishes the newspaper?
How long has it been running?
Who owns the newspaper?
2. Media Language
What stylistic features does The Observer newspaper format have?
Analyse the front page (deconstruct the conventions using the news glossary to help you label all of the elements).
Explain in detail how The Observer uses these conventions to appeal to those readers.
What is the newspaper's Target Audience and how can you tell?
How does the layout of the newspaper work to appeal to consumers?
What features of the front page would you consider the most important and why?
The Observer
The Observer is a UK-based National Sunday newspaper. It is published in two different ways, as a traditional printed newspaper format and online.
Print out a copy of the printed version below and stick into your books.
Task 1:
Using the News Glossary, label as many conventions as you can around the image in your book.
Refer back to the BBC News Media Review 2018 to help you think about the impact of technology on the newspaper industry.
Task 2:
Working in pairs, you need to create a presentation, using whatever software or method you like, based on the following questions. Credits are awarded for a combination of the quality of written analysis and the clarity and creativity of the presentation.
Click on The Observer to find the newspaper website.
1. Media Industry
Who publishes the newspaper?
How long has it been running?
Who owns the newspaper?
2. Media Language
What stylistic features does The Observer newspaper format have?
Analyse the front page (deconstruct the conventions using the news glossary to help you label all of the elements).
Explain in detail how The Observer uses these conventions to appeal to those readers.
What is the newspaper's Target Audience and how can you tell?
How does the layout of the newspaper work to appeal to consumers?
What features of the front page would you consider the most important and why?
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